At Elli Nicole Bridal, we design for brides who appreciate whimsical romance combined with editorial and unexpected details and silhouettes..
At the heart of the brand is a hands-on approach, guided by fabric, form, and feeling. Soft yet confident, romantic yet bold. Each gown is seen by us as a modern heirloom, the symbol of your love story.
Introducing the Old Money collection
Striking silhouettes, beautifully structured shapes and luxurious fabrics define the Old Money collection. Designed for the Vogue bride, this is for those drawn to modern silhouettes with luxurious details.
“For the Vogue Bride”
Across the collection, classic forms are reimagined through a modern lens. Sculptural draping, basque waists and corseted bodices sit alongside fluid movement and unexpected details, creating pieces that feel timeless but never predictable. Each gown is designed to hold its shape, command attention, and feel instinctive the moment it’s worn.
Loved internationally
An international collection, Old Money wedding gowns are designed and made from our studio HQ in Johannesburg, South Africa, lovingly shared with a curated list of stockists around the world. Book your appointment today at our studio HQ or find a stockist.
Stockists
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Ivory Bride
112/15-87 Gladstone Street
South Melbourne VIC 3205
Australia
Contact +61 458 255 375
Email hello@ivorybride.co
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Feathers and Florence Bridal
138 Preston Road, Grimsargh
Preston PR2 5JQ
Contact +44 1772 417726
Email hello@feathersandflorence.co.uk
@feathersandflorence
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108 Fisherton St Salisbury
SP2 7QY
Contact +44 7927 522824
Email hello@lyrabridal.co.uk
@lyrabridalstudio
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89 Mons Road
Observatory
2198
Johannesburg
South Africa
Contact +2782 301 3906
Email info@ellinicole.com
@ellinicolebridal
"Elli-Nicole made all dreams come true! She created the perfect dress for me and made me feel completely at ease throughout the whole process."
"She is a genius in bringing together a concept and design that will compliment your figure and personality. I couldn’t have been any happier with my dress!"
"Elli is a master. I wasn't even sure I wanted to wear a white dress at my wedding until I tried Elli's dresses. They were superior to any I saw at several high-end wedding boutiques in New York."
"Elli-Nicole made all dreams come true! She created the perfect dress for me and made me feel completely at ease throughout the whole process." "She is a genius in bringing together a concept and design that will compliment your figure and personality. I couldn’t have been any happier with my dress!" "Elli is a master. I wasn't even sure I wanted to wear a white dress at my wedding until I tried Elli's dresses. They were superior to any I saw at several high-end wedding boutiques in New York."
Book an appointment
We’d love to welcome you to our Johannesburg studio for your bridal appointment and see you become an Elli Nicole bride. We offer three appointment types. Ready to wear, Custom and Couture.
You will always be warmly welcomed to the studio by Elli-Nicole with a glass of bubbly or beverage of your choice. The studio can accommodate the bride and three lovely guests comfortably.
If you are not based in South Africa and are looking for a stockist near you, find our stockists here or contact us: info@ellinicole.com
Worn and loved by you
Real brides, real love stories, each one bringing its own sense of magic to the dress. Worn by women from all over the world, every Elli Nicole Bridal gown takes on a life of its own, shaped by the person wearing it and the day unfolding around her.
Our Story
They’re right when they say your passion finds you. That moment was 13 years ago, and from the very first dress Elli-Nicole knew she had found her calling. What started as late nights sewing in her mother’s converted double garage has grown into a brand stocked internationally, built stitch by stitch, through dedication, craftsmanship, and the trust of brides across the world.