At Elli Nicole Bridal, we design for brides who appreciate whimsical romance combined with editorial and unexpected details and silhouettes..

At the heart of the brand is a hands-on approach, guided by fabric, form, and feeling. Soft yet confident, romantic yet bold. Each gown is seen by us as a modern heirloom, the symbol of your love story.

Book an Appointment

Introducing the Old Money collection

Striking silhouettes, beautifully structured shapes and luxurious fabrics define the Old Money collection. Designed for the Vogue bride, this is for those drawn to modern silhouettes with luxurious details. 

Explore the Collection

“For the Vogue Bride”

Across the collection, classic forms are reimagined through a modern lens. Sculptural draping, basque waists and corseted bodices sit alongside fluid movement and unexpected details, creating pieces that feel timeless but never predictable. Each gown is designed to hold its shape, command attention, and feel instinctive the moment it’s worn.

Explore the Collection

Loved internationally

An international collection, Old Money wedding gowns are designed and made from our studio HQ in Johannesburg, South Africa, lovingly shared with a curated list of stockists around the world. Book your appointment today at our studio HQ or find a stockist.

Book an Appointment

Stockists

  • Ivory Bride

    112/15-87 Gladstone Street

    South Melbourne VIC 3205

    Australia

    Contact +61 458 255 375

    Email hello@ivorybride.co

    @ivorybride.co

  • 408 Oxford Street

    Mount Hawthorn

    WA 6016

    Contact +0434 909 464

    Email maggie@voliamo.com.au

    @byvoliamo

  • Feathers and Florence Bridal

    138 Preston Road, Grimsargh

    Preston PR2 5JQ

    Contact +44 1772 417726

    Email hello@feathersandflorence.co.uk

    @feathersandflorence

  • 108 Fisherton St Salisbury

    SP2 7QY

    Contact +44 7927 522824

    Email hello@lyrabridal.co.uk

    @lyrabridalstudio

  • 89 Mons Road

    Observatory

    2198

    Johannesburg

    South Africa

    Contact +2782 301 3906

    Email info@ellinicole.com

    @ellinicolebridal

"Elli-Nicole made all dreams come true! She created the perfect dress for me and made me feel completely at ease throughout the whole process."

"She is a genius in bringing together a concept and design that will compliment your figure and personality. I couldn’t have been any happier with my dress!"

"Elli is a master. I wasn't even sure I wanted to wear a white dress at my wedding until I tried Elli's dresses. They were superior to any I saw at several high-end wedding boutiques in New York."

"Elli-Nicole made all dreams come true! She created the perfect dress for me and made me feel completely at ease throughout the whole process." "She is a genius in bringing together a concept and design that will compliment your figure and personality. I couldn’t have been any happier with my dress!" "Elli is a master. I wasn't even sure I wanted to wear a white dress at my wedding until I tried Elli's dresses. They were superior to any I saw at several high-end wedding boutiques in New York."

Book an appointment

We’d love to welcome you to our Johannesburg studio for your bridal appointment and see you become an Elli Nicole bride. We offer three appointment types. Ready to wear, Custom and Couture.

You will always be warmly welcomed to the studio by Elli-Nicole with a glass of bubbly or beverage of your choice. The studio can accommodate the bride and three lovely guests comfortably.

If you are not based in South Africa and are looking for a stockist near you, find our stockists here or contact us: info@ellinicole.com 

We can’t wait to be part of your bridal story!

Book an Appointment

Worn and loved by you

Real brides, real love stories, each one bringing its own sense of magic to the dress. Worn by women from all over the world, every Elli Nicole Bridal gown takes on a life of its own, shaped by the person wearing it and the day unfolding around her.

See Real Brides & Testimonials

Our Story

They’re right when they say your passion finds you. That moment was 13 years ago, and from the very first dress Elli-Nicole knew she had found her calling. What started as late nights sewing in her mother’s converted double garage has grown into a brand stocked internationally, built stitch by stitch, through dedication, craftsmanship, and the trust of brides across the world.

Discover Our Story